Project overview

What is Indoor Analytics?

Indoor analytics transforms location data into valuable insights that help understand how visitors interact with the indoor space. By capturing, interpreting, and visualizing data, indoor analytics provide key metrics and reports on visitor behavior and movement. With Inpixon’s indoor analytics solution, Inpixon Analytics, organizations can harness the power of indoor intelligence to make smarter, more informed decisions that produce extraordinary indoor experiences and drive results.


Increasing Traffic and Optimizing Traffic Flow

"“We have lots of events and activities going on, so we needed a reliable way to track the number of visitors, when visitors were coming to the market, which areas of the market they were visiting, and how long they were staying."

Gaining a Deeper Understanding of Visitor Behavior

“With accurate data in hand, we would be able to speak with authority to our tenants about the behavior of visitors once they entered the market. And, we would know for ourselves that we were doing everything in our power to promote the market and bring in visitors.

My role

Product Thinking, User Research, Information Architecture, Interaction, Design System, Visual Design, Prototyping, and Testing


Create a platform to solve the clients' problems. Provide easy to use experience that facilitates seamless workflows and smooth navigation throughout the application.



- Marketing department
- Data analyst
- Management
- Operations department


- Shopping Malls
- Hotels
- Airports
- Casinos
- Theaters


- Customers/visitors behavior

- Statistics
- Analytics


24/ 7 / 365


Understand customers/visitors behavior
- Improve business management
- Increase retail revenues
- Planning future visits, sales, campaigns
- Plan mall operations
- Measure campaign effectiveness

- Using Inpixon Analytics Platform

Starting point


1. Hard to navigate, the reports are not combined by the same KPI/Functionality.
2. Hard to understand the definitions of some of the words or the reports.
3. The measurement some of the reports don’t make sense (like dwell time in seconds)
4. The main screen takes too much space, so the user forced to scroll down a lot to find one report.
5. Weak interaction, hard to understand what to expect after clicking on the tile or report.
6. No feedback from the system. Hard to understand what happened or if the request was completed.
7. Redundant information such as a number of views or ratings.
8. The design is out-to-date and not consistent.

Understanding the user flow

Ideation Workshop
We ran a workshop with real-time users and stakeholders to find different solutions to solve the navigation architecture through the card sorting technique.

It was quite insightful as the users and stakeholders shared their experiences and ideas for resolving system issues.

Card sorting

Card sorting helped to generate a dendrogram or folksonomy. It is a useful approach for designing information architecture, workflows, menu structure, and web site navigation paths. Thanks to the Card Sorting we got a good understanding of where (on wich tab) the user would look for the particular report. The list of the reports is not full because some of the reports are obvious where to find them. For example, Dendrogram is in the Dendrogram tab.


UI Design options

This is the first version that been suggested to the Stakeholders. All the colors, font and style overall are from the Inpixon brand style guide. The form of the reports is common and easy to implement and maintain.

Modern and fresh look. Was taken as a basis similar design, shown to Stakeholders and approved. Stakeholders noted that the design is clean, light and evokes trust and good feelings.

This version came up when we were trying to combine the first 2 designs. The idea is to have the same look and feel as in design #2 but to have the ability easier to maintain it as in design #1.

One more option has been suggested based on the modern trend - gradients. This option was not accepted because it is too far from the branding Inpixon colors.

Based on the feedback from the Stakeholders we decided to do the Preference testing for the first 3 designs within the company. The test invites been posted on the internal general chat. 21 people participated

As you can see there is 86% of the people liked the white/blue design and 62% like design #2. Based on this result we decided to move forward to the wireframing and prototyping.


Usability testing

1. Take a look at the dashboard. What is the main information on the page in your opinion?
2. Save the report to favorites.
3. Change/add a profile picture.
4. Go to the dashboard settings and add “Dendrogram by Visitors” in the dashboard.
5. Go to the Visits tab and change the time frame to the “last month”.
6. Add one more parameter “Dwell Time” in Map Analytics.
7. Switch to the heatmap and adjust the time frame “last week”.
8. Go to the Calendar and try to collapse the right panel.
9. Check the full analytics for the day (within the Calendar tab).
10. Go to the events and check the reports for Easter. Add a new internal event.
11. Compare 2 different dates for 1 location. Check visitors by zones. Switch the report type to the chart's view.
12. Add a new location and change and add the new group.
13. What are your overall feelings using the portal? Was it hard to complete the tasks?
14. How likely would you use this product?
15. In your opinion what features are missing?
16. Does anything seem out of place or unnecessary?

1. “The right panel better to be just the filters (for all the tabs besides dashboard) since visually it is grouped together and separated from the middle part.“
2. “The first 4 tabs look the same and there is no feeling I switched between them”.
3. “Add background for the middle reports on the dashboard”
4. “Add more accent colors”
5. “Maybe better to add temperature in the calendar?”
6. “System feedback messages are not visible.”
7. “How can I print or save the reports I see on the page altogether as a single document?”
8. “If I need to hide the side menu I would search for the hamburger menu”
9. “Calendar is a bit too busy. As an option, you can do master tile”
10. “In the new group created for the building management move “add group” in a different location.”
11. Add more reports in the Dendrogram. Looks empty”

Constructive feedback that helped to make improvements


Visualized Critical Insights and Performance

Clear Vision of Visitor Behavior

Maximized Key Initiative or Campaign Effectiveness

Improved Operations

Increased Revenue

Lowered Costs

  • Client’s marketing team gained greater visibility into visitor metrics by using Inpixon’s customized daily and year-over-year reports.
  • 1 Year Traffic Increased by 21%
  • Anchor Tenant Entrance Effectiveness Increased by 16%
  • Increased Repeat Visitors to 27 %
  • Events and Marketing Are Now Data Driven
  • Inpixon Empowered Discussions With City Officials

Indoor Analytics 2.0

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